American Association of Petroleum Geologists

American Association of Petroleum Geologists (AAPG)

AAPG is a global body advancing petroleum geology, energy technology, and sustainable development. Its Sustainability Committee champions innovation, education, and impact-driven initiatives within the energy transition space.

AAPG contacted PRO ALLY to design and deliver a Venture Lab accelerator program for finalists of its Sustainable Development in Energy Competition, equipping innovators with mentorship, seed support, and visibility to scale sustainable energy solutions.

• Program Design: Structured an 8-week mini accelerator lab with faculty-led coaching, industry collaboration, and investor readiness sessions.
• Stakeholder Engagement: Curated expert mentors, investors, and industry partners to support startups.
• Communications & Media: Launched the program with press coverage, digital visibility, and investor-facing storytelling.
• Community Model: Applied a cohort-based, collaborative framework to foster peer learning and long-term impact.
• Demo Day: Structured a showcase event for innovators to pitch to investors and global energy leaders.

• Successfully launched the AAPG Venture Lab 2024, inducting the top 10 finalists from the global competition.
• Delivered a scalable model combining mentorship, seed funding, and long-term investor pathways.
• Strengthened AAPG’s reputation as a sustainability leader and positioned participants for future funding and partnerships.
• Established a co-designed, community-driven accelerator framework adaptable for future editions.