Client & Case Studies
Risqserve
Client Name
Risqserve Group
Domain/About Client
Risqserve Group is a wholly Nigerian company with deep expertise in engineering, oil & gas, and workforce training. Through its subsidiaries, the group delivers solutions across offshore operations, engineering services, and technical training, all powered by a multi-disciplinary team and strong global collaborations.
The Objective (Service Contacted For)
Risqserve needed a unified communication and PR strategy to strengthen brand recognition across its subsidiaries. Despite strong technical expertise and market presence, the group lacked cohesive messaging, consistent media visibility, and a clear stakeholder engagement framework.
The Strategy/Our Approach
- Comprehensive PR Strategy: Designed an integrated approach covering branding, media relations, and crisis management.
- Brand Identity System: Created a unified group profile with distinct subsidiary colors and consistent visual identity.
- Internal Communication: Implemented staff PR sensitivity training to build internal communication discipline.
- Digital Strategy: Developed LinkedIn content strategy, website optimization, and thought leadership positioning.
- Stakeholder Framework: Built a comprehensive system including press kits, briefing sessions, and CSR storytelling.
Impact Recorded
- Strengthened Risqserve’s brand visibility with a structured identity and core messaging framework
- Improved media presence and stakeholder engagement, setting the group apart in a competitive market
- Positioned the subsidiaries as distinct but unified entities, building a stronger group-wide reputation
- Established a foundation for long-term PR growth with measurable KPIs for sentiment, engagement, and awareness
- Created a cohesive, multi-channel communication strategy that enhanced credibility and market positioning