Design and Execution of a National Media Workshop
PRO ALLY at NAPE 2022 — the largest exploration conference in sub-Sahara Africa. PRO ALLY partnered with the Nigerian Association of Petroleum Explorationists to design and deliver a media workshop focused on Energy and Extractive correspondents across Nigeria. Topic: Sustained Reporting Mechanism and Effective Communication for Oil and Gas Media Professionals.
Challenges
- Inconsistent depth and quality of reporting on Nigeria's oil, gas, and extractive sectors.
- Limited access to structured training for energy correspondents on complex industry issues.
- Need to improve accuracy, sustainability framing, and long-term narrative coherence in media coverage.
- Growing demand for responsible, informed reporting aligned with industry realities and stakeholder expectations.
Strategy
- Designed and delivered a targeted media capacity-building workshop for energy and extractive correspondents across Nigeria.
- Anchored the programme on "Sustained Reporting Mechanism and Effective Communication for Oil and Gas Media Professionals."
- Provided practical frameworks for interpreting industry data, policy developments, and technical information.
- Bridged industry knowledge with journalistic storytelling to support responsible and impactful reporting.
Results
- Improved journalist understanding of oil and gas sector dynamics and reporting responsibilities.
- Strengthened capacity for sustained, analytical, and context-driven energy reporting.
- Enhanced quality and credibility of media narratives around the extractive sector.
- Fostered stronger alignment between industry realities and public-facing media coverage.
Our Results in Numbers
PRO ALLY provides comprehensive ESG solutions designed to help organizations navigate regulatory requirements while building stronger stakeholder relationships and achieving sustainable business outcomes.
Trusted by Industry Leaders
Partnering with Organizations That Value Sustainability
We collaborate with forward-thinking organizations across the energy, extractive, and STEM sectors who share our commitment to sustainability and excellence. Our diverse client portfolio includes established corporations, emerging companies, and institutional partners who value our expertise in ESG compliance, brand communication, and capacity development. These partnerships demonstrate our ability to deliver measurable impact and sustainable solutions tailored to various industry challenges and market conditions.