Client & Case Studies
DHSA
Client Name
Digital Health Skills for Africa (DHSA)
Domain/About Client
Digital Health Skills for Africa (DHSA) is an initiative aimed at empowering healthcare professionals and enthusiasts with digital health skills to drive innovation across the African continent. Formerly known as VC HealthTech Hub, the organization sought to refresh its brand and strengthen its positioning as a thought leader in the digital health sector.
The Objective (Service Contacted For)
- Internal & External Brand Communications
- Brand Repositioning
- Brand Relaunch
- Digital Engagement
The Strategy/Our Approach
PRO ALLY partnered with DHSA to:
- Relaunch and reposition the brand with a clear strategic communications plan.
- Create consistent messaging and visual assets.
- Refresh and optimize the website for user engagement.
- Build digital campaigns to grow reach and credibility.
- Position DHSA as a thought leader through expert-driven content and stakeholder engagement.
Impact Recorded
- Successful brand relaunch and repositioning
- Stronger stakeholder engagement through targeted campaigns
- Improved website performance with higher sign-ups and interactions
- Sustainable frameworks for ongoing content and communications