Client & Case Studies
Pan Ocean
Client Name
Pan Ocean / New Cross Group
Domain/About Client
Pan Ocean and New Cross Group are notable players in Nigeria’s oil and gas sector. They sought to better understand external stakeholder perceptions across media and industry professionals.
The Objective (Service Contacted For)
To design and execute an independent research survey to capture stakeholder perceptions of Pan Ocean / New Cross.
The Strategy/Our Approach
- Structured Survey Campaign: Designed a comprehensive survey with introductory, action, and reminder communication sequences.
- Multichannel Outreach: Leveraged direct messaging, phone calls, and PRO ALLY’s trusted media network to overcome email delivery challenges.
- Targeted Engagement: Focused outreach on media professionals and senior industry executives to ensure high-quality responses from key stakeholders.
- Data Collection Framework: Implemented a systematic approach to data gathering with quality control measures throughout the process.
Impact Recorded
- Achieved 111% response rate success among Media Stakeholders
- Achieved 85% response rate success among Industry Professionals
- Delivered a comprehensive stakeholder perception report that strengthened Pan Ocean / New Cross’ understanding of their market positioning
- Provided actionable insights to inform future communications and relationship management strategies
- Demonstrated PRO ALLY’s adaptability in managing technical challenges while achieving project goals
- Established a benchmark for future perception studies within the organization